HolidayHost, a UK holiday let co-hosting brand operating across the South West, had outgrown their old site and needed a full WordPress rebuild, ongoing SEO and CRO to turn organic traffic into owner enquiries.
Solution
A repositioned WordPress build, SEO and CRO
We delivered a new WordPress site with rewritten content across every page and a clearer user journey from landing to enquiry. Technical SEO, on-page structure, schema markup, and internal linking followed, with location pages at the centre, because they convert strongest. A content cluster plan kept publishing consistent, with timely blog posts that became some of the top-clicked URLs in Search Console.
We ran Crazy Egg A/B tests across the homepage, contact page, location pages, and services. Winning variants went live; navigation tests pointed back to the existing menu as the stronger setup. GA4 and Search Console dashboards were configured to surface genuine owner enquiries above spam, giving a clear picture of what was actually working.
Results
The numbers that matter
+60%
Quarter-on-quarter growth in clicks from organic search (Q4 2025 vs Q1 2026).
+124%
Significantly more visibility across high-intent holiday let and co-hosting searches.
+34%
More qualified traffic arriving from search - quarter on quarter.
+160%
Genuine contact form submissions from property owners, filtered clear of spam.
+47%
Growth across email, phone, and form enquiries combined.
+74%
A contact button A/B test reached 98% statistical significance in form conversions on that flow.
SEO & CRO Strategy
Location pages and conversion testing, working together
Location pages targeting property owners in Cornwall, Devon and Wales sat at the heart of the strategy, built to rank and convert. A contact button A/B test hit 98% statistical significance with a +74% uplift in form conversions, and a planned blog post became one of the top-clicked URLs in Search Console.