Carnation Crafts, a leading brand in the crafting industry, had a dated, unbranded WooCommerce site that was difficult to manage and lacked engaging features for customers.
Solution
Creating a modern e-commerce platform
In collaboration with Fuel, we brought the Carnation Crafts vision to life by creating a modern, branded e-commerce platform.
Together, we integrated Carnation TV to smoothly connect with their YouTube channel, and automated daily and weekend deals to reduce admin time. These enhancements improved user engagement and resulted in a 12% year-on-year increase in September sales, while simplifying the management process for the Carnation Crafts team.
Results
Saving time, saving money
Modern design and branding
We collaborated with Fuel to create a visually appealing, branded design that aligns with Carnation Crafts' identity.
Enhanced Functionality
We integrated Carnation TV with their YouTube channel, allowing customers to easily stay updated on new shows.
Increased Sales and Efficiency
We built an automated system for daily and weekend deals, significantly reducing administrative workload and boosting sales.
Revamping their platform
A modern, efficient website, simplified for growth.
Revamping Carnation Crafts’ e-commerce platform enhanced their brand, improved functionality, and boosted sales by 12%. A simplified user experience and reduced admin workload now drive both engagement and business growth.