SEO & AI Content Checklist

• Know who you're writing for
• Focus on one main topic or question
• Think about what the reader actually wants to know
• Check existing content on the website and link to it where relevant

Keep it easy to read

• Use clear headings and subheadings
• Keep paragraphs short (2 to 4 sentences)
• Use bullet points where possible
• Write naturally, as if explaining something to a customer
• Avoid jargon and overly technical language

Answer real questions

• Answer the main question early in the content
• Include common customer questions and concerns
• Add examples, experience or local knowledge where relevant
• Focus on being genuinely helpful

SEO & AI search

• Mention your main topic naturally throughout the page
• Include related terms and phrases people might search for
• Cover the topic thoroughly rather than repeating keywords
• Add links to relevant pages on your website
• Link to reputable external sources if helpful
• Make sure the content demonstrates expertise and experience

Before uploading

• Rename image files descriptively

  Good holiday-home-owner-cornwall.jpg

  Bad IMG_2847.jpg

Alt text

• Add alt text that accurately describes the image

  Good Holiday home owner preparing property for guests in Cornwall

  Bad Image 1

  Bad Holiday home management Cornwall holiday let management Cornwall Airbnb management Cornwall

Image quality

• Use clear, relevant images
• Avoid generic stock photos where possible
• Compress large images before uploading

Page title

• Include the main topic
• Keep it clear and compelling

Example How to prepare your holiday home for Airbnb guests

Meta description

• Write a short summary (around 150 characters)
• Explain what the reader will learn
• Encourage clicks

• Check spelling and grammar
• Check all links work
• Make sure images have alt text
• Add internal links to related content
• Ensure there is a clear call to action
• Ask yourself: "Does this genuinely help the reader?"