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This is your go-to source for no-nonsense, actionable insights in the digital marketing world. We cut through the BS and deliver practical tips and tricks to help businesses of all sizes level up their game.

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Luke posing with a toothbrush for his SEO for dentists post

25 Feb, 2025 / Search Engine Optimisation

SEO for dentists: Your essential checklist

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Luke brainstorming some keyword ideas

21 Feb, 2025 / Search Engine Optimisation

Keyword research transforms strategy, not just rankings

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Luke holding up a MacBook with Atomic Habits on screen

31 Jan, 2025 / Conversion Rate Optimisation

How Marginal Gains Can Increase Your Website’s Conversions

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Small gains

01 Oct, 2024 / Conversion Rate Optimisation

A/B testing: Small tweaks, big wins!

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Three web designs being displayed vertically

15 Aug, 2024 / Conversion Rate Optimisation, Web design

10 Heuristics to improve your website design

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Living the Interior homepage on mobile

13 Aug, 2024 / Web design

A simple guide to effective web design

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Luke highlighting title or sentence case

25 Jul, 2024 / Conversion Rate Optimisation, Search Engine Optimisation, Web design

Improve conversions: Title or sentence case?

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Luke running indoors

25 Jul, 2024 / Conversion Rate Optimisation

5 Quick wins to improve your conversion rate

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Luke doing an upward trend motion

10 Jul, 2024 / Conversion Rate Optimisation, Search Engine Optimisation

Why SEO alone won’t improve your financials

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Luke auditing a website

17 Jun, 2024 / Web design

How to conduct a website audit

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Ponderous

12 Jun, 2024 / Web design

So you think I need a new website?

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Conversions on GA with Dream mug

24 Apr, 2024 / Conversion Rate Optimisation

What is CRO or Conversion Rate Optimisation?

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