Test, tweak, improve
At Notus Digital, we live and breathe optimisation. Building a website is just the beginning; the real magic happens when you start testing, tweaking, and improving. It’s not enough to have a website that just sits there. If you want more conversions, more engagement, and more impact, you have to continuously evolve. That’s where A/B testing comes in — it’s how we help our clients get the most out of their online presence.
A/B testing: The heart of CRO
A/B testing is one of the simplest, yet most powerful tools for Conversion Rate Optimisation (CRO). You take two versions of a page or an element on a page, change just one thing, and see what works better. It could be a headline, a button colour, or the way the form is structured. The key is you’re not guessing; you’re making data-driven decisions that directly improve your site’s performance.
At Notus, we see A/B testing as the heart of CRO. This isn’t about redesigning the whole site or making dramatic shifts. It’s about the fine-tuning — the small, smart changes that make your site work harder for you.
Why continuous testing is non-negotiable
Here’s the thing: Too many people think the job is done once their website is live. That couldn’t be further from the truth. Your website should be constantly evolving to meet the needs of your audience, and that’s what we’re obsessed with at Notus Digital — finding those tiny, actionable insights that lead to big results over time.
We’re not satisfied with ‘good enough’. Websites are always changing, so your online presence needs to adapt, too. This is why continuous testing is non-negotiable if you’re serious about improving your conversion rates. A/B testing gives us the insight we need to keep pushing your site’s performance forward.
The power of marginal gains
Let’s talk about an analogy that perfectly illustrates why we love A/B testing. Think of the British cycling team, who for years were average at best. But then their coach, Dave Brailsford, introduced the concept of ‘marginal gains.’ He believed that by focusing on making tiny improvements in every area — even 1% changes — it would eventually add up to a massive advantage. The team looked at everything: from bike mechanics to the cyclists’ sleep patterns. Those small changes took them from middle of the pack to dominating the Tour de France.
That’s the mentality we bring to A/B testing. It’s not about making one big change and hoping for a miracle. It’s about constantly refining and improving all the little things that, when combined, create a powerful upward trend in conversions.
Passion for perfection
We are passionate about perfection, but we know perfection isn’t about being static. It’s about being dynamic, always looking for opportunities to improve. We love diving into the details — testing different variations, analysing the data, and seeing how even the smallest adjustment can move the needle.
We also know that successful websites are built on strong foundations. If you’re interested in seeing how our web design expertise can combine with ongoing CRO strategies, our approach ensures your site not only looks great but performs at its best.
The bottom line is this: CRO isn’t a set-it-and-forget-it process. If you’re serious about growing your business online, you need to be equally serious about optimisation. A/B testing is the tool that allows us to do just that — ensuring your website isn’t just another digital placeholder, but a finely-tuned machine that’s always getting better.
